★ Luxury Merino Wool Knitwear

GOLD LABEL | LUXURY MERINO WOOL KNITWEAR

Introducing Electric Eye Apparel's Gold Label Luxury Merino Wool Collection. An elevated take on our signature embroidered pieces, bringing together our love of music, beautiful craftsmanship and timeless style.

Crafted from 100% extra-fine Merino wool, using premium Italian yarn from renowned specialist Zegna Baruffa, each piece is exceptionally soft, lightweight and breathable, with a beautifully refined fine-knit finish.

Thoughtfully designed to be worn and treasured for years to come, our luxury Merino knits are a celebration of quality, individuality and the finer details.

Featuring our signature lyric-inspired embroidery, each jumper is individually embroidered to order in our Manchester studio, with your choice of embroidery colour to make it uniquely yours. 

Beautifully made, never mass-produced.

Every Gold Label Merino knit is carefully swapped and presented in its own luxury gift box, making it a rather special treat for yourself or a thoughtful gift for someone you love.

Inspired by the music that means something. Made with love, to last.

Luxury knitwear with a rock 'n' roll soul.