{"title":"★ Luxury Merino Wool Knitwear","description":"\u003cp\u003eGOLD LABEL | LUXURY MERINO WOOL KNITWEAR\u003c\/p\u003e\n\u003cp\u003eIntroducing Electric Eye Apparel's Gold Label Luxury Merino Wool Collection. An elevated take on our signature embroidered pieces, bringing together our love of music, beautiful craftsmanship and timeless style.\u003c\/p\u003e\n\u003cp\u003eCrafted from 100% extra-fine Merino wool, using premium Italian yarn from renowned specialist Zegna Baruffa, each piece is exceptionally soft, lightweight and breathable, with a beautifully refined fine-knit finish.\u003c\/p\u003e\n\u003cp\u003eThoughtfully designed to be worn and treasured for years to come, our luxury Merino knits are a celebration of quality, individuality and the finer details.\u003c\/p\u003e\n\u003cp\u003eFeaturing our signature lyric-inspired embroidery, each jumper is individually embroidered to order in our Manchester studio, with your choice of embroidery colour to make it uniquely yours. \u003c\/p\u003e\n\u003cp\u003eBeautifully made, never mass-produced.\u003c\/p\u003e\n\u003cp\u003eEvery Gold Label Merino knit is carefully swapped and presented in its own luxury gift box, making it a rather special treat for yourself or a thoughtful gift for someone you love.\u003c\/p\u003e\n\u003cp\u003eInspired by the music that means something. Made with love, to last.\u003c\/p\u003e\n\u003cp\u003eLuxury knitwear with a rock 'n' roll soul.\u003c\/p\u003e","products":[{"product_id":"gold-label-womens-fairytale-of-new-york-embroidered-luxury-merino-knit","title":"Women's Gold Label 'FAIRYTALE OF NEW YORK' embroidered luxury 'Chelsea' Merino knit jumper","description":"\u003cp\u003e\u003cstrong\u003eFAIRYTALE OF NEW YORK\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGold Label | The 'Chelsea' Luxury Merino Wool\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA little Christmas magic. A little rock 'n' roll. A whole lot of Luxury.\u003c\/p\u003e\n\u003cp\u003eIntroducing \u003cem\u003eFairytale of New York, \u003c\/em\u003epart of our exclusive Gold Label collection - a celebration of timeless music, beautiful craftsmanship and understated luxury.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003eCrafted from 100% extra-fine Merino wool, using premium yarn from renowned Italian specialist Zegna Baruffa, this luxurious knit is an elevated take on our signature embroidered pieces. This exceptionally crafted jumper is soft, lightweight and breathable. With a classic neckline, elegant ribbed detailing and excellent shape retention, it's a timeless piece designed to be worn and treasured for years to come.\u003c\/p\u003e\n\u003cp\u003eFeaturing delicate, handwritten-style embroidery inspired by one of the most iconic Christmas songs of all time, it's a little nostalgic, a little romantic and effortlessly cool.\u003c\/p\u003e\n\u003cp\u003eChoose your own embroidery colour to make it uniquely yours. Each piece is thoughtfully embroidered to order in our Manchester studio, bringing together our love of music, meaningful lyrics and beautiful things made to last.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA little luxury, beautifully presented.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEvery Gold Label jumper is careful wrapped and presented in a luxury gift box, making it a truly special treat for  yourself or a thoughtful gift for someone you love.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe finer details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% extra-fine Merino wool (19.5 micron)\u003c\/li\u003e\n\u003cli\u003ePremium Italian yarn by Zegna Baruffa\u003c\/li\u003e\n\u003cli\u003eLuxurious 257gsm knit\u003c\/li\u003e\n\u003cli\u003eExceptionally soft, lightweight and breathable\u003c\/li\u003e\n\u003cli\u003eExcellent shape retention\u003c\/li\u003e\n\u003cli\u003eDelicate, hand-embroidered style embroidery\u003c\/li\u003e\n\u003cli\u003ePersonalise with your choice of embroidery colour\u003c\/li\u003e\n\u003cli\u003eIndividually embroidered to order in Manchester, UK\u003c\/li\u003e\n\u003cli\u003eBeautifully wrapped and presented in a luxury gift box\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eColours\u003c\/strong\u003e:  Noir, French Navy, Heather Gainsboro\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLadies\u003c\/strong\u003e \u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eSizes\u003c\/strong\u003e\u003cspan\u003e: \u003c\/span\u003e\u003cstrong\u003eXS \u003c\/strong\u003e\u003cspan\u003e8 \u003c\/span\u003e\u003cstrong\u003eS \u003c\/strong\u003e\u003cspan\u003e10 \u003c\/span\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003cspan\u003e 12\u003c\/span\u003e\u003cstrong\u003e L\u003c\/strong\u003e\u003cspan\u003e 14 \u003c\/span\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003cspan\u003e 16 \u003c\/span\u003e\u003cstrong\u003e2XL\u003c\/strong\u003e\u003cspan\u003e 18\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eCaring for your Gold Label Merino: \u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eA little extra love will keep your luxury Merino looking beautiful for years to come.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eHand-wash gently in cool water (maximum 30°C) using a specialist wool detergent. Wash inside out to help protect the delicate embroidery.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eDo not bleach, tumble dry or dry clean. Gently reshape whilst damp and lay flat to dry, away from direct heat.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eIf needed, iron on a low setting (maximum 110°C), without steam, avoiding direct contact with the embroidery.\u003c\/em\u003e\u003c\/p\u003e","brand":"Electric Eye Apparel","offers":[{"title":"Noir \/ XS","offer_id":57552237822330,"sku":"W-GL-CHELSEA-FTONY-NOIR-1","price":215.0,"currency_code":"GBP","in_stock":true},{"title":"Noir \/ S","offer_id":57552237855098,"sku":"W-GL-CHELSEA-FTONY-NOIR-2","price":215.0,"currency_code":"GBP","in_stock":true},{"title":"Noir \/ M","offer_id":57552237887866,"sku":"W-GL-CHELSEA-FTONY-NOIR-3","price":215.0,"currency_code":"GBP","in_stock":true},{"title":"Noir \/ L","offer_id":57552237920634,"sku":"W-GL-CHELSEA-FTONY-NOIR-4","price":215.0,"currency_code":"GBP","in_stock":true},{"title":"Noir \/ XL","offer_id":57552237953402,"sku":"W-GL-CHELSEA-FTONY-NOIR-5","price":215.0,"currency_code":"GBP","in_stock":true},{"title":"Noir \/ XXL","offer_id":57552237986170,"sku":"W-GL-CHELSEA-FTONY-NOIR-6","price":215.0,"currency_code":"GBP","in_stock":true},{"title":"Heather Gainsboro \/ XS","offer_id":57552118448506,"sku":"W-GL-CHELSEA-FTONY-GRY-1","price":215.0,"currency_code":"GBP","in_stock":true},{"title":"Heather Gainsboro \/ S","offer_id":57552118481274,"sku":"W-GL-CHELSEA-FTONY-GRY-2","price":215.0,"currency_code":"GBP","in_stock":true},{"title":"Heather Gainsboro \/ M","offer_id":57552118514042,"sku":"W-GL-CHELSEA-FTONY-GRY-3","price":215.0,"currency_code":"GBP","in_stock":true},{"title":"Heather Gainsboro \/ L","offer_id":57552118546810,"sku":"W-GL-CHELSEA-FTONY-GRY-4","price":215.0,"currency_code":"GBP","in_stock":true},{"title":"Heather Gainsboro \/ XL","offer_id":57552118579578,"sku":"W-GL-CHELSEA-FTONY-GRY-5","price":215.0,"currency_code":"GBP","in_stock":true},{"title":"Heather Gainsboro \/ XXL","offer_id":57552118612346,"sku":"W-GL-CHELSEA-FTONY-GRY-6","price":215.0,"currency_code":"GBP","in_stock":true},{"title":"French Navy \/ XS","offer_id":57552120021370,"sku":"W-GL-CHELSEA-FTONY-NVY-1","price":215.0,"currency_code":"GBP","in_stock":true},{"title":"French Navy \/ S","offer_id":57552120054138,"sku":"W-GL-CHELSEA-FTONY-NVY-2","price":215.0,"currency_code":"GBP","in_stock":true},{"title":"French Navy \/ M","offer_id":57552120086906,"sku":"W-GL-CHELSEA-FTONY-NVY-3","price":215.0,"currency_code":"GBP","in_stock":true},{"title":"French Navy \/ L","offer_id":57552120119674,"sku":"W-GL-CHELSEA-FTONY-NVY-4","price":215.0,"currency_code":"GBP","in_stock":true},{"title":"French Navy \/ XL","offer_id":57552120152442,"sku":"W-GL-CHELSEA-FTONY-NVY-5","price":215.0,"currency_code":"GBP","in_stock":true},{"title":"French Navy \/ XXL","offer_id":57552120185210,"sku":"W-GL-CHELSEA-FTONY-NVY-6","price":215.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0043\/5588\/3121\/files\/EA0B6C65-5C83-4675-9E0D-F569815A1C89.jpg?v=1794420295"},{"product_id":"mens-gold-label-fairytale-of-new-york-embroidered-luxury-chelsea-merino-knit-jumper","title":"Men's Gold Label 'FAIRYTALE OF NEW YORK' embroidered luxury 'Chelsea' Merino knit jumper","description":"\u003cp\u003e\u003cstrong\u003eFAIRYTALE OF NEW YORK\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGold Label | The 'Chelsea' Luxury Merino Wool\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA little Christmas magic. A little rock 'n' roll. A whole lot of Luxury.\u003c\/p\u003e\n\u003cp\u003eIntroducing \u003cem\u003eFairytale of New York, \u003c\/em\u003epart of our exclusive Gold Label collection - a celebration of timeless music, beautiful craftsmanship and understated luxury.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003eCrafted from 100% extra-fine Merino wool, using premium yarn from renowned Italian specialist Zegna Baruffa, this luxurious knit is an elevated take on our signature embroidered pieces. This exceptionally crafted jumper is soft, lightweight and breathable. With a classic neckline, elegant ribbed detailing and excellent shape retention, it's a timeless piece designed to be worn and treasured for years to come.\u003c\/p\u003e\n\u003cp\u003eFeaturing delicate, handwritten-style embroidery inspired by one of the most iconic Christmas songs of all time, it's a little nostalgic, a little romantic and effortlessly cool.\u003c\/p\u003e\n\u003cp\u003eChoose your own embroidery colour to make it uniquely yours. Each piece is thoughtfully embroidered to order in our Manchester studio, bringing together our love of music, meaningful lyrics and beautiful things made to last.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA little luxury, beautifully presented.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEvery Gold Label jumper is careful wrapped and presented in a luxury gift box, making it a truly special treat for  yourself or a thoughtful gift for someone you love.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe finer details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% extra-fine Merino wool (19.5 micron)\u003c\/li\u003e\n\u003cli\u003ePremium Italian yarn by Zegna Baruffa\u003c\/li\u003e\n\u003cli\u003eLuxurious 257gsm knit\u003c\/li\u003e\n\u003cli\u003eExceptionally soft, lightweight and breathable\u003c\/li\u003e\n\u003cli\u003eExcellent shape retention\u003c\/li\u003e\n\u003cli\u003eDelicate, hand-embroidered style embroidery\u003c\/li\u003e\n\u003cli\u003ePersonalise with your choice of embroidery colour\u003c\/li\u003e\n\u003cli\u003eIndividually embroidered to order in Manchester, UK\u003c\/li\u003e\n\u003cli\u003eBeautifully wrapped and presented in a luxury gift box\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eColours\u003c\/strong\u003e:  Noir, French Navy, Heather Gainsboro\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eMen's\u003c\/strong\u003e \u003cstrong\u003eSizes\u003c\/strong\u003e\u003cspan\u003e: \u003c\/span\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003cspan\u003e 38\" \u003c\/span\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003cspan\u003e 40\"\u003c\/span\u003e\u003cstrong\u003e L\u003c\/strong\u003e\u003cspan\u003e 42\" \u003c\/span\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003cspan\u003e 44\" \u003c\/span\u003e\u003cstrong\u003e2XL\u003c\/strong\u003e\u003cspan\u003e 46\" \u003c\/span\u003e\u003cstrong\u003e3XL\u003c\/strong\u003e\u003cspan\u003e 48\"\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eCaring for your Gold Label Merino: \u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eA little extra love will keep your luxury Merino looking beautiful for years to come.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eHand-wash gently in cool water (maximum 30°C) using a specialist wool detergent. Wash inside out to help protect the delicate embroidery.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eDo not bleach, tumble dry or dry clean. Gently reshape whilst damp and lay flat to dry, away from direct heat.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eIf needed, iron on a low setting (maximum 110°C), without steam, avoiding direct contact with the embroidery.\u003c\/em\u003e\u003c\/p\u003e","brand":"Electric Eye Apparel","offers":[{"title":"Noir \/ S","offer_id":57554911199610,"sku":"M-GL-CHELSEA-FTONY-NOIR-2","price":215.0,"currency_code":"GBP","in_stock":true},{"title":"Noir \/ M","offer_id":57554911232378,"sku":"M-GL-CHELSEA-FTONY-NOIR-3","price":215.0,"currency_code":"GBP","in_stock":true},{"title":"Noir \/ L","offer_id":57554911265146,"sku":"M-GL-CHELSEA-FTONY-NOIR-4","price":215.0,"currency_code":"GBP","in_stock":true},{"title":"Noir \/ XL","offer_id":57554911297914,"sku":"M-GL-CHELSEA-FTONY-NOIR-5","price":215.0,"currency_code":"GBP","in_stock":true},{"title":"Noir \/ XXL","offer_id":57554911330682,"sku":"M-GL-CHELSEA-FTONY-NOIR-6","price":215.0,"currency_code":"GBP","in_stock":true},{"title":"Noir \/ 3XL","offer_id":57554913886586,"sku":"M-GL-CHELSEA-FTONY-NOIR-7","price":215.0,"currency_code":"GBP","in_stock":true},{"title":"Heather Gainsboro \/ S","offer_id":57554911396218,"sku":"M-GL-CHELSEA-FTONY-GRY-2","price":215.0,"currency_code":"GBP","in_stock":true},{"title":"Heather Gainsboro \/ M","offer_id":57554911428986,"sku":"M-GL-CHELSEA-FTONY-GRY-3","price":215.0,"currency_code":"GBP","in_stock":true},{"title":"Heather Gainsboro \/ L","offer_id":57554911461754,"sku":"M-GL-CHELSEA-FTONY-GRY-4","price":215.0,"currency_code":"GBP","in_stock":true},{"title":"Heather Gainsboro \/ XL","offer_id":57554911494522,"sku":"M-GL-CHELSEA-FTONY-GRY-5","price":215.0,"currency_code":"GBP","in_stock":true},{"title":"Heather Gainsboro \/ XXL","offer_id":57554911527290,"sku":"M-GL-CHELSEA-FTONY-GRY-6","price":215.0,"currency_code":"GBP","in_stock":true},{"title":"Heather Gainsboro \/ 3XL","offer_id":57554913919354,"sku":"M-GL-CHELSEA-FTONY-GRY-7","price":215.0,"currency_code":"GBP","in_stock":true},{"title":"French Navy \/ S","offer_id":57554911592826,"sku":"M-GL-CHELSEA-FTONY-NVY-2","price":215.0,"currency_code":"GBP","in_stock":true},{"title":"French Navy \/ M","offer_id":57554911625594,"sku":"M-GL-CHELSEA-FTONY-NVY-3","price":215.0,"currency_code":"GBP","in_stock":true},{"title":"French Navy \/ L","offer_id":57554911658362,"sku":"M-GL-CHELSEA-FTONY-NVY-4","price":215.0,"currency_code":"GBP","in_stock":true},{"title":"French Navy \/ XL","offer_id":57554911691130,"sku":"M-GL-CHELSEA-FTONY-NVY-5","price":215.0,"currency_code":"GBP","in_stock":true},{"title":"French Navy \/ XXL","offer_id":57554911723898,"sku":"M-GL-CHELSEA-FTONY-NVY-6","price":215.0,"currency_code":"GBP","in_stock":true},{"title":"French Navy \/ 3XL","offer_id":57554913952122,"sku":"M-GL-CHELSEA-FTONY-NVY-7","price":215.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0043\/5588\/3121\/files\/986CF38F-3E91-45B4-8E0B-2622E9145810.jpg?v=1794482504"},{"product_id":"womens-gold-label-rock-n-roll-embroidered-luxury-chelsea-merino-knit-jumper","title":"Women's Gold Label 'ROCK 'N' ROLL' embroidered luxury 'Chelsea' Merino knit jumper","description":"\u003cp\u003e\u003cstrong\u003eROCK 'N' ROLL.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGold Label | The 'Chelsea' Luxury Merino Wool\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA little rock 'n' roll. A whole lot of Luxury.\u003c\/p\u003e\n\u003cp\u003eIntroducing \u003cem\u003eRock 'n' Roll, \u003c\/em\u003epart of our exclusive Gold Label collection - a celebration of timeless music, beautiful craftsmanship and understated luxury.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003eCrafted from 100% extra-fine Merino wool, using premium yarn from renowned Italian specialist Zegna Baruffa, this luxurious knit is an elevated take on our signature embroidered pieces. This exceptionally crafted jumper is soft, lightweight and breathable. With a classic neckline, elegant ribbed detailing and excellent shape retention, it's a timeless piece designed to be worn and treasured for years to come.\u003c\/p\u003e\n\u003cp\u003eFeaturing delicate, handwritten-style embroidery, a little nod to traditional hand-embroidery and effortlessly cool.\u003c\/p\u003e\n\u003cp\u003eChoose your own embroidery colour to make it uniquely yours. Each piece is thoughtfully embroidered to order in our Manchester studio, bringing together our love of music, meaningful lyrics and beautiful things made to last.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA little luxury, beautifully presented.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEvery Gold Label jumper is careful wrapped and presented in a luxury gift box, making it a truly special treat for  yourself or a thoughtful gift for someone you love.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe finer details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% extra-fine Merino wool (19.5 micron)\u003c\/li\u003e\n\u003cli\u003ePremium Italian yarn by Zegna Baruffa\u003c\/li\u003e\n\u003cli\u003eLuxurious 257gsm knit\u003c\/li\u003e\n\u003cli\u003eExceptionally soft, lightweight and breathable\u003c\/li\u003e\n\u003cli\u003eExcellent shape retention\u003c\/li\u003e\n\u003cli\u003eDelicate, hand-embroidered style embroidery\u003c\/li\u003e\n\u003cli\u003ePersonalise with your choice of embroidery colour\u003c\/li\u003e\n\u003cli\u003eIndividually embroidered to order in Manchester, UK\u003c\/li\u003e\n\u003cli\u003eBeautifully wrapped and presented in a luxury gift box\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eColours\u003c\/strong\u003e:  Noir, French Navy, Heather Gainsboro\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLadies\u003c\/strong\u003e \u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eSizes\u003c\/strong\u003e\u003cspan\u003e: \u003c\/span\u003e\u003cstrong\u003eXS \u003c\/strong\u003e\u003cspan\u003e8 \u003c\/span\u003e\u003cstrong\u003eS \u003c\/strong\u003e\u003cspan\u003e10 \u003c\/span\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003cspan\u003e 12\u003c\/span\u003e\u003cstrong\u003e L\u003c\/strong\u003e\u003cspan\u003e 14 \u003c\/span\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003cspan\u003e 16 \u003c\/span\u003e\u003cstrong\u003e2XL\u003c\/strong\u003e\u003cspan\u003e 18\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eCaring for your Gold Label Merino: \u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eA little extra love will keep your luxury Merino looking beautiful for years to come.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eHand-wash gently in cool water (maximum 30°C) using a specialist wool detergent. 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