Hi! How are you?

Band t-shirt Clothing label Electric Eye Apparel Embroidered t-shirt Evolution of the tshirt Independent clothing label Manchester Manchester designer Mens Fashion Menswear New Brand Rock n roll Tshirt designer Unisex t-shirts Vintage inspired Womens Fashion Womenswear

So here's a little bit about us...

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Electric Eye Apparel is a Manchester based independent clothing label launching in October 2018. The brand; targeted at men, women (and little ‘uns down the line), mixes cultural and musical references through a range of individually embroidered t-shirts and accessories. Inspired by vintage music, film and fashion - the styles are staple pieces that can be styled to suit the wearer.
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For such a simple garment, the t-shirt has gone through an impressive fashion evolution from being worn as an undergarment over a century ago to the high streets and catwalks of today; a simple yet essential piece of clothing. To quote Giorgio Armani 'I've always thought of the t-shirt as the alpha and omega of the fashion alphabet'. We hear you Giorgio!
The humble tee has effortlessly rocked its way through generations; Think James Dean or Brando in the 50’s, graphic ‘Freedom Now!’ protest t-shirts in the 60’s, the birth of the ‘band t-shirt’ or DIY Punk styling in the 70’s (we salute you Vivienne)... (we can quickly brush past ‘Frankie Says Relax’ of the 80’s), Kate and Johnny in their t-shirt, jeans and biker jackets in the 90’s, the tight white tee and a low slung Levis of the 00’s... to today.  Less is more and the coolest styles are often simple and understated. T-shirts are a classic, versatile piece of clothing that can be styled to suit the wearer; an outward expression of their thoughts, tastes and personality that can be easily mixed with other pieces. 
"I am a huge, huge fan of the plain white tee. A good-fitting, vintage plain white t-shirt, like the 'boyfriend shirt', is the sexiest thing a girl can wear. It goes with anything, fancy or casual" 
Zoe Kravitz
We are passionate about what we do; our products are not mass-produced and we use the highest quality organic cotton t-shirts to make sure we hit the spot for quality and style (no sweatshops here!). We are dedicated to being plastic free and environmentally conscious, so you won’t find any unnecessary packaging when you buy from us. Our parcels are lovingly hand wrapped in recyclable mailbags with a hand-written recycled paper postcard inside. From us, to you <3
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Start Small, Grow Big - that's the plan. We are Absolute Beginners but we have big ideas for Electric Eye Apparel, so watch this space and spread the word on Facebook and Insta - for more info email hello@electriceyeapparel.com #OurFriendsAreElectric!
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Big Love,
 


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